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News & Alerts

Dentsu Aegis Network Launches Two-Part Disaster Relief Media Campaign

Monday, September 16, 2019

  • Pro Bono Net

Pro Bono Net and the Dentsu Aegis Network (DAN) are pleased to announce the launch of a new two-part media campaign that will help connect volunteer attorneys with disaster legal aid resources and amplify legal rights information to communities impacted by natural disasters. The first campaign is intended to connect lawyers with disaster relief volunteer opportunities, trainings and resources, and a growing national network centered on disaster response and resiliency. Click below to watch the full video and http://www.disasterlegalaid.org/get-started to learn more.

The second campaign will aim to help inform underserved communities impacted by natural disasters about their legal rights and connect them with self-help information and legal help resources.

Both campaigns will be advertised via DAN’s people-based marketing platform and consist of videos and creative ad inventory donated by DAN media partners, including Facebook, LiveIntent, NinthDecimal, Viant, Teads and Oath. This work is the result of an IdeaJam Hackathon held last year that marked the beginning of DAN’s new pro bono initiative. The campaign is a collaboration between DAN and Pro Bono Net, and in partnership with Voices for Civil Justice, Lone Star Legal Aid, the ABA Center for Pro Bono, the ABA Young Lawyers Division Disaster Legal Services Program, and the National Legal Aid & Defender Association.

Pro Bono Net would like to extend our special thanks to Miri Miller, Associate General Counsel, Americas, Dentsu Aegis Network and Kathleen Dowse, Director, Program Management and Global Communication, Carat, for spearheading the campaign, along with campaign partners Fetch and iProspect for their invaluable creative and design expertise in developing the campaign. 

To learn more about the campaign, please visit DisasterLegalAid.org/Get-Started.

To learn more about other ways Pro Bono Net’s programs mobilize and network the legal community to assist the legal needs of disaster survivors, visit  https://www.probono.net/our-work/initiatives/disaster/.

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